February 20, 2019

Streetwear Supreme Reportedly Setting up Flagship in Milan

Streetwear Supreme Report...

According to  NSS Magazine, streetwear giant Supreme plans to open a flagship store in Milan Italy.

Outlined in the article the clues which suggest such an exciting venture is currently pending include an item that was recently revealed on Monday as part of Supreme’s upcoming Spring/Summer 2019 collection: a “Metallic Jacquard” crewneck.

Featured on said article of clothing are various lines of text highlighting the label’s current physical locations such as Paris, London, New York, and Tokyo.

However, with a closer look, Milan can also be found among those locations, adding more fuel to the fire. A second clue pointed out by NSS is the Mocha Maker, which is part of the SS19 accessory lineup, and the label’s collaboration with Castelli Cycling, a leading Italian cycling brand.

The former is, of course, a staple in Italian households while the latter was used as the lookbook's lead image. Finally, the article touches upon the Supreme’s legal battle against Supreme Italia. NYC DJ Funkmaster Flex addressed the “fakes” in Supreme’s teaser video posted to IG earlier this week leading up to the full reveal of its SS19 collection.

One would say a good way to battle Supreme Italia and its illegal use of the Boxlogo would be to physically open a store in the country. The Supreme Milan flagship is expected to open between Fall/Winter 2019 and Spring 2020.

The rumors have also reportedly been confirmed by experts within the Milan street scene. Keep it locked here for more details on the new store when they drop.